Is Microlearning More Effective Than Macrolearning For Corporate Training?

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Brief Abstract

Employees save time at work when completing microlearning training. Microlearning serves as a cost-effective option for companies since evidence suggests that employees would rather learn in shorter bursts on their own time.

Presenters

Lead Presenter: Shannon Giedieviells, Geisinger Commonwealth School of Medicine

Shannon Giedieviells is a passionate digital strategist that develops and delivers creative and technical solutions that tell a compelling story to educate and inspire. She has 5+ years professional experience in digital media, film, and marketing. As Chief Creative Officer of her multimedia production company, Master Shot Studios, the power to create something from nothing, from idea to reality, fuels her to create a lasting impact and digital story for businesses and everyday people. Most of her professional career has been working with institutions of higher education to begin and continue their digital transformation. Currently, she serves as an Instructional Designer for the Geisinger Commonwealth School of Medicine’s online program. Previously, she served as: Intermetro Industries’ web designer and developer to bring the corporation’s digital business strategy to life through a user-friendly eCommerce experience; web marketing manager at Marywood University creating the first website strategic marketing plan included in the overall university strategic planning efforts; and media services assistant at Keystone College training faculty on a newly implemented learning management system. Always striving to stay on trend and looking for ways to combine her business and education experience, Shannon has a bachelor’s degree in Communication Arts with a focus on Digital Media from Keystone College and was an Outstanding Graduate nominee. She earned her MBA from Marywood University. She is an Adobe Certified Associate (ACA) in Video Design, CompTIA Cloud Solutions for small to medium-sized businesses certified, and has earned multiple certifications in instructional models and design. She facilitates a video editing course on Udemy, creates tutorials on Youtube with 330k+ views, and has received 20+ film awards. She serves her community as an Occupational Advisory Board Member for the Career Technology Center of Lackawanna County, ensuring the technical curriculum is updated, relevant, and delivered to prepare students for future careers in technology. She also serves as a member of Keystone College’s Alumni Association’s Board of Directors. Her passion and purpose is a digital storyteller: to transform a vision into reality, whatever the medium.

Extended Abstract

A survey of employees in different industries ranging from marketing, higher education, and manufacturing shows interesting ways they prefer to learn skills for their jobs. With the global need for organizations to rapidly adapt and the resulting changes in job skills, people must be able to learn on their own using both micro and macro approaches. Forty-six corporate employees (20 male, 26 female) across multiple different industries, career ranks, roles, and ages were surveyed on their preference for learning new skills for their jobs. They work in different corporate industries and verticals with the majority in manufacturing, healthcare, and marketing/sales/media. It was found that those who are older feel that microlearning better equipped them for their role. Time and cost were reduced with microlearning. Employees save time at work when completing microlearning training. Microlearning serves as a cost-effective option for companies since evidence suggests that employees would rather learn in shorter bursts on their own time. The majority of participants would like to see their companies invest in better, newer eLearning platforms.