Getting found on search engines is key to the success of any business, but it’s especially important for car dealerships. Consumers search for new vehicles online, and dealerships should optimize their digital marketing efforts with the best automotive SEO practices to get them in front of these consumers.
Local SEO – Google My Business
The right content is a must for car seo for auto dealerships, and this means making sure that your site’s content is constantly updated and fresh. Search engines are constantly looking for new and relevant information that will help potential customers find your dealership, so updating your site regularly with valuable, fresh content will boost your search engine rankings.
One of the most effective ways to rank for local keywords is through optimizing your dealership’s presence on Google My Business. This is a free service that helps Google understand your dealership’s location and what services it offers.
NAP – Citations
A vital component of any local SEO strategy is to make sure that your dealership’s name, address, and phone number (NAP) are consistently listed on multiple citations like Google My Business, Hot Frog, Mapquest, and Yellow Pages. If your NAP is inconsistent or if you’re missing essential information, search engines will see this as a sign of low quality and may ding your dealership on local results pages.
Speed is still a factor in Google’s algorithm, so investing in a fast-loading website is essential for improving your dealership’s search engine rankings. It’s also a great idea to optimize your website for mobile first and then tweak it where needed for desktop users.